The Modern Digital Marketer (aka: Me)
Jan17

The Modern Digital Marketer (aka: Me)

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Displays Your Smartphone on Your Car’s Windshield

  Tech startup NeXt built a product called HeadsUP!, a visual display that projects often-used cellphone features, such as texting, voice calls, and email, onto the windshield of a car. This allows users to engage with their smartphones without needing to look down, or fumbling with them while driving. Share on...

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2 Screens (TV& Mobile) 1 impact

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11:11
Nov11

11:11

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QR Code Campaign Produces 600,000+ Scans
Oct21

QR Code Campaign Produces 600,000+ Scans

    I have been talking with Troy Brown, President of digital agency one50one.com about the phenomenal success of the recent Hennessy QR Code campaign. In July Hennessy launched a limited edition Cognac in individually numbered bottles decorated with artwork by New York artist and designer Kaws. The bottle and the international press release included a designer QR Code (image below) that resolves to amobile site with more...

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Latin America: One of the world’s most dynamic media markets
Oct14

Latin America: One of the world’s most dynamic media markets

Media Latin America: One of the world’s most dynamic media markets Marketers and advertisers are increasingly seeing Latin America as a creative hub with a huge potential for media growth as well as viewing it as a new frontier for social media. That potential has brought hundreds of media, Internet, marketing, and advertising executives to Miami Beach this week for The Festival of Media LatAm. The event, which is being held at the...

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